Managers' Forum ~ Book Reviews
 

 
This is a great book, in fact must be an introductory reading for all employees working in an International Corporation, because it provides valuable information about sixty countries.  This information talks about
how to do business, which is the primary goal for any cooperation and is also the excuse of the existence of the business travelers.

I would like to clarify, that this book is not a "recipe book", where you have to follow step by step in order to get the business or the order.  It is a nice and fun book, very easy to read, do not require a lot of concentration, in fact could be a "restroom reading"  it introduce you the way that the people behave in other countries.

The book show us sixty countries !!     Is fascinating the diversity of Cultures, Behavior styles, Negotiation, Business styles. Personally due my current job, I travel through Latin America and I  proved that each country has their own style to do business.

I would like to say that the book give you a general information of some countries (only 60) but fortunately the world has many more, once with more resources than others.  So,  the challenge to all of us, is to develop the skills to manage the cultural differences, so please do not take the book like mandatory info, be open mind and good luck  in you next business trip.

Remember, when you travel do not eat in McDonald's please, try the local food !!

Morrison, Terri, Conaway, Wayne A. & Borden, George A. Kiss, Bow, or Shake Hands; How to do Business in Sixty Countries, Adams Media Corp.1994 ISBN: 1558504443

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