Managers' Forum ~ Website Reviews
Hong Kong Institute of Marketing
Review by: Tim Edwards
The Hong Kong Institute of Marketing (HKIM) is
a non-profit
organization dedicated to supporting practitioners
of marketing
in the Hong Kong and Asian Pacific markets.
HKIM has a membership of over 3000 marketing professionals
and
provides a venue for exchanging ideas, developing
skills, and
educating.
HKIM has many affiliations with other marketing
organizations
all around the world, including the American
Marketing
Association (AMA).
A major focus of its members is China and HKIM
organizes many
visits to marketing firms in mainland China.
This web site provides many links to other marketing
organizations,
journals, research institutions, etc.
In addition, members can post comments, questions,
and ideas that other
members of the HKIM can access.
If you are interested in marketing in the Asian
Pacific region,
the HKIM would be a great asset for you to tap
into.
